Thursday, August 2, 2018

B2B Ecommerce Strategies: Top Challenges & How to Overcome Them

While nearly all organizations struggle with designing and executing effective ecommerce strategies, B2B organizations using ecommerce channels face special challenges.

According to a recent report by Forrester, these challenges stem from firms struggling to simultaneously serve two distinct sets of buyers, namely 1. The corporate end user and 2. The purchasing manager or department that controls the company’s intranet.

Via Blog https://www.fpx.com/blog Via Digital http://www.rssmix.com/

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